Monthly Archives: August 2013
A veritable cocktail revolution is underway, and it’s now a truly national phenomenon. Last year, cocktails became the #1 item on restaurant drinks menus, dethroning the margarita. Thirsty Millennials are leading the way, with 45% ordering a cocktail within the past month (twice the rate of the rest of the adult population).
What is equally amazing is where this is happening. Not long ago, delicious craft cocktails were only available at a handful leading bars and restaurants. Places like PDT and Clover Club (New York), or The Varnish (Los Angeles), elevated the cocktail to an art form. Today, an amazing cocktail is closer than ever. The nation’s leading restaurant groups have added craft cocktails, and craft spirits, to their menus. Landry’s is an excellent example – their McCormick & Schmick’s restaurants added Aviation American Gin to the menu at every U.S. location earlier this year, and they are now in the process of adding an Aviation-based “Hemingway” to the menu of their C.A. Muer restaurants.
There has never been a better time to enjoy an exquisitely crafted cocktail, and we salute both the pioneers and the restaurant groups who are democratizing the craft cocktail.
THE FLYING HEMINGWAY
- 2 oz Aviation Gin
- 1/4 oz Maraschino liqueur
- 3/4 oz Freshly pressed lime juice
- 1/2 oz Freshly pressed grapefruit juice
- 1/4 oz Simple syrup
- In a pint glass, add spirits & mixers
- Fill with ice
- Shake vigorously
- Strain into a chilled cocktail glass
- Garnish with a wide grapefruit disc & cherry on pick